About Us
Super Q directly imports rice under the house brand, “Super Q”, from all around South-East Asia.
Great Value
We believe in providing the best value for money food products to all our customers.
Best Quality
With decades of experience, you can trust us to only give the top quality rice for every need.
Quality Global Brands
Our vast connections in the international food industry enables us to distribute reputable global brands for staples such as sugar, dried noodles and starches.
Super Q International Pte Ltd (Super Q) was incorporated in 2007 by Mr Goh Hock Wah – who has had more than 30 years of experience in rice vermicelli manufacturing from co-managing his family business. He decided to challenge himself by venturing out on his own, with the aim to distribute the best quality rice as well as quality global brands in Singapore.
Super Q imports top quality rice from Thailand, Vietnam and Cambodia. Through our strong connections with Southeast-Asian rice producers for decades, we are able to get access to the ideal rice grains highly sought after by our customers.
Besides rice, Super Q also directly imports complementary food service products such as cooking oil under the “Super Q” brand, Sugar and Starches. We also work closely with our sister company, People Bee Hoon Factory Pte Ltd, to distribute their “Chilli Brand” rice vermicelli.
On top of the above items, Super Q secured the sole distributorship of Sau Tao brand noodle products from Hong Kong and has been successfully distributing their delicious noodles in Singapore for the past 10 years and counting.